Creative Facilitators know that thoughtful casting of the resource group sets the stage for productive sessions. We explore using cool, custom and effective detours to help you think it through. View Post
Cool, Custom and Effective
Develop persuasive campaigns that answer the questions why and why now!
Persuasive campaigns have messaging that will convince the target that the product has value in addition to rewarding them for taking action right now. In this tip, we explore detour techniques to help you add activation ideas to your development list. View Post
Verizon returns to the Super Bowl in a cool, custom and effective way.
Every day you help resource groups generate ideas that are cool to the target, custom to a client’s brand and effective in accomplishing the marketing objective. Explore how Verizon’s Super Bowl commercial stacks up against those three standards. View Post
Explore the marketing objective to develop more persuasive campaigns.
Explore the marketing objective to create detour questions that will inspire the resource group to add cool, custom and effective elements to your persuasive campaign. View Post
Crank up the custom!
Put the client’s product or service front and center in your persuasive campaigns. Expose your resource group to the client’s brand and crank up the level of custom in your ideas. View Post
Busch beer puts the cool in cool, custom and effective.
Bring the right information about the target consumer into your session so your campaigns will be as relevant as they are persuasive. Here’s how to zero in on the target as an individual. View Post